Expert Secrets; The Underground Playbook to Find Your Message, Build a Tribe, and Change the World is a book about finding your voice and confidence to become a world leader by Clickfunnels founder Russell Brunson.
Have you ever wanted to learn how to become a leader in your industry?
Then this book is must-have!
It is described by Brunson as the second half of a journey you have already started if you have had a chance to read the Dotcom Secrets book by him which he released few year before the Experts Secrets book (I was lucky to be able to loan Dotcom Secrets from my local library).
The knowledge and secrets he has gained over the last 17 years since starting his first online company are packed inside Expert Secrets that he spent 18 months writing it.
What can readers expect to take away from it?
Let me explain you…
Introduction to Experts secrets book by Russel Brunson
If you need the motivation to set out on the remainder of your business and marketing journey, online Expert Secrets will provide you with that.
I’d recommend this book for anyone who is a businesses owner or wants to start their first business, has a career in sales or marketing, since refining your selling skills and the art of persuasion is emphasized frequently.
Russell Brunson wants you to know “Your message matters, and this book is your figurative tap on the shoulder.”
Overview of the expert secrets book
According to Brunson, there are two types of expert businesses.
Expert business No. 1 is selling information products. This will involve you taking the lessons you’ve learned from your business endeavours, and packaging them into products (such as digital courses, webinars, consulting, etc.).
Expert business No. 2 is leveraging information products to grow an existing company. This model is based on using information products as fuel to simplify sales and gain free customers to the business you already have.
Let me explain you what he means in his expert secrets book
Section 1 – Creating Your Mass Movement
Section one focuses on helping you create your mass movement, and there are four expert secrets revealed. The secrets you will become familiar with in section one includes The Charismatic Leader/Attractive Character, The Cause, The New Opportunity, and The Opportunity Switch.
An interesting angle Russell Brunson explores in this section of Expert Secrets is encouraging you to imagine yourself as the hero in a successful movie. Imagine all the struggles, emotional or physical the hero went through before saving the world!
The expert secrets book then vehemently suggests that the vehicle be a free masterclass. There are four more sections after section one which include Creating Belief, Your Moral Obligation, The Funnels, and What’s Next? The meat and potatoes of these sections are largely using the art of storytelling to pique people’s interest and keep their attention among other marketing strategies.
Section 2 – Creating Belief
The importance of building up your following is the next path you will venture down. These are the people watching the movie that like, gain interest, admire, and worry about the hero.
The secret you will learn in this section includes The Big Domino Effect, The Epiphany Bridge, The Hero’s Two Journey, The Epiphany Bridge Script, False Belief Patterns and The 3 Secrets. You will learn how to connect with your audiences emotionally using storytelling (The most effective sales technique to sell without selling).
Section 3 – Your moral obligations
The third secret tells you to create a new opportunity for your following. Russel Brunson explains how crucial is to build your prospect’s beliefs about your products and services to make them purchase from you again and again.
The secrets that you will learn in this section are The One Thing, The Offer stack, The Webinar, Breaking and Rebuilding Belief Patterns and Trial Closes. You can leverage these to make your prospect to want your products and only your products.
Section 4 – The funnels
The final secret of section one introduces the readers to the vehicle that will be used to provide your followers with the result they are seeking and the solutions to all of their problems.
The vehicle that Russel Brunson refers to is a sales funnel using click funnels, that he cofounded. We use this on our WEBKET pricing cart pages, sales funnels, and webinar and training pages. They offer for 14 days trial for free so you can just try out, amazing right?
It makes building sales funnel so easy and fast. Russel even shows how to build a sales funnel in just 10 minutes.
Now to go back to the point, this section will reveal The Perfect Webinar Model, The 4 Questions Close For High Ticket Offer, The Perfect Webinar Hack, Email Epiphany Funnel and Epiphany Product Launch Funnels.
Section 5 – What’s the next move?
This section will guide you to fill your funnels and teaches how can you jump start your success as an expert!
There are hundreds of ways to make money online, and this book teaches everyone how to take their online business to the next level by creating courses and webinars to serve their followers and to become successful.
Why do you need Experts Secrets book?
In sales, the biggest challenge businesses usually face when promoting their products or services is breaking down barriers or concerns customers have about what is being sold to them.
Russell Brunson refers to these in the Expert Secrets book as “False Beliefs”. The content of the book reveals methods and strategies to ease customer’s worries about the product/service so they eventually convince themselves to purchase, would you like that?
It’s not a matter of questioning whether or not the type of business works, because there is plenty of evidence that it does. The trouble with the Expert Secrets book is that not everyone wants to and has a passion for making a masterclass. However, Russel Brunson will change your mind! You are presented with a vehicle by Russell to achieve your goals, and the road map he provides you is just one proven to work method.
Pricing of Experts Secrets book
The book Is for free all that you have to do is pay for the shipping.
Why is it free many of you may think?
Because Russel believes if he gives us a lot value for free, we will become their customer in the future.
Would you like to get the book?
And all to you have to do is pay for the shipping!
USA shipping is $7.95
International shipping $14.95
Conclusion – My Honest Opinion
I liked the first half of Expert Secrets. It made me want to launch a new online business immediately without any start-up capital. But, it was the second half of the book that I loved, it caused me massive excitement and interest in developing my own origin story as well as using the perfect webinar script for our agency webinar. The exiting thing that I found with it is that it teaches exact webinar script and creating your origin story script so easily which I have used to to sell without selling (through story telling).
I recommend Expert Secrets; The Underground Playbook to Find Your Message, Build a Tribe, and Change the World to anyone interested in starting an online business or in need of getting better at sales. It has great tips and tricks in it anyone can benefit from.
Even if you are extremely comfortable speaking publicly, creating videos, and interacting with people constantly, this book will serve its ultimate purpose for you, how to get your voice out to as many people as possible, becoming an expert!